Underarm Hair Growth Retardant?

Now if there is one topic that is almost never mentioned in polite company, it would have to be underarms; the one area of human anatomy that is usually considered rather unsavory. As for underarm hair; that would be beyond the pale!

What has brought this topic to the fore, is new developments being made in the area of deodorants. Now this is a deodorant developed by Unilever for their Dove and Sure ranges which has a ‘pro-epil complex’ which claims to gradually make underarm hair finer and noticeably slow down the rate of growth.

Murray Bisschop, senior deodorant category manager at Unilever has been quoted as saying, “We are really excited to be opening up an entirely new segment in the deodorant category….. This gives women all the efficacy of Dove and Sure deodorants with an advanced added beauty benefit that no other deodorant brand currently offers. The pro-epil complex contains natural extracts and it is critically important for Unilever not to launch anything that is potentially risky.”

Well it would be wonderful if the underarm area could permanently be rendered hairless, but that is not what the deo claims to do. It isn’t as if you won’t need to wax or shave the area again, but the company does claim that this will reduce skin irritation caused by hair regrowth.

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